I Work on My Business Every Day.So Why Am I Still Avoiding It?
Find out what's holding you back →Another full day. And still no closer.
You've worked on your business all day, and you have plenty to show for it. Your website is better, you've solved a few problems, and you've made some real improvements.
But there's another list, isn't there?
All those things you know could actually bring customers into your business.
You promised yourself you'd finally tackle at least one of them today. But somehow, something else came first. Again.
Another productive day. Another day of avoiding the very work that could move your business forward.
And tomorrow morning, you'll sit down and get straight back to work.
Of course you will. You always do.
What if your hard work is giving you the perfect alibi?
The perfect alibi is one you can prove.
Your website really is better than yesterday. You've done useful work. So when you tell yourself you've been moving your business forward, you're not lying.
And that's why it works. You get to feel genuinely accomplished without going anywhere near the task you've been avoiding.
You know it's an excuse. And somehow, it still works.
You're about to write those sales emails you've been putting off when you suddenly remember something that needs fixing on your website.
I'll just sort this out first. Then I'll do the emails.
And there it is. You can practically hear yourself making the excuse. You know exactly what's happening. You might even laugh at how predictable you've become.
Then you open the website editor.
That's the ridiculous part. You've become so good at spotting your own avoidance that even catching yourself in the act has become part of the routine.
You see what you're doing. You shake your head. And you carry on.
For another day. Another week. Sometimes another year.
Your excuses don't even have to convince you anymore. They just have to give you a way out of doing something you know you need to do — but, for some reason, just won't.
You've turned avoiding one task into a full-time job.
Think about the absurdity of this. You can spend twelve hours rewriting your website, but somehow spending a day writing the emails that could bring customers to it feels almost impossible.
It's not that the emails require more skill or effort. You write copy all the time. You just won't write that copy.
Meanwhile, you're working harder than ever. Every improvement gives you something else to improve. You can spend an entire week working on your business without once doing the thing that might bring in a customer.
You've built yourself a prison.
And you're working incredibly hard to stay inside it.
The strangest part? The door isn't even locked. You know exactly what you need to do to walk through it.
Yet somehow, you keep finding reasons to stay.
You're working yourself to exhaustion to avoid the very work that could set you free.
You know where the door is. So why can't you walk through it?
If understanding what you're doing were enough to change it, you probably would have changed it years ago.
You already know which tasks you're avoiding. You've watched yourself invent reasons to do something else. You've seen the consequences, and you've promised yourself that next time will be different.
Yet here you are.
What is it about those particular tasks that makes them so difficult for you to face?
Two creators can work equally hard, avoid the same important tasks and find themselves stuck in exactly the same situation. But that doesn't mean the same thing is happening beneath the surface.
And that's where your own story becomes interesting.
Creator Alignment explores the gap between what you want to accomplish and what actually happens when you try.
Through the assessment, we examine your own experiences and look for patterns in the decisions you've made, the obstacles you've encountered and the explanations you've given yourself along the way.
Not to tell you that you need more discipline. You've already demonstrated that you can work hard.
But to help you discover something you may never have understood about why all that hard work hasn't been enough.
Want to change this in yourself?
Understand it first. This paradox points to a pattern underneath. The assessment shows which one is running you.